Facebook then uses an algorithm to find commonalities in the users in that audience to find similar people you can run ads to. You can create an audience, say an audience of customers through pixel events or a list upload, and tell Facebook I want more users like these. This is a great tool if you just recently installed the Facebook Pixel and you want a bigger audience size.ĭepending on your audience size and how much budget for ads you have, you may want to explore lookalike audiences. CSV file) to the Facebook Ads Manager with your customer names, email, and phone number (if you collect it) and Facebook will attempt to match your customer data to Facebook profiles to create an audience for you. These audiences are called “website custom audiences.” These are your people who visited your website, viewed a product page, added an item to the cart, and purchasers.Īnother valuable type of custom audience you will often use is called “custom audiences from a customer list.” You can upload a spreadsheet (a. Four types of audiences to testĪfter the Facebook Pixel has collected enough data (around 30 days worth depending on how much traffic you get), you’ll be able to build audiences using the data the Pixel has collected. ![]() One of the best parts about advertising on Facebook is the level of targeting you can drill down to with your ad campaigns. ![]() The best Facebook ad audiences for ecommerce The success of your Facebook ad campaigns depends on receiving purchasing and other event data correctly. I can’t stress enough how important it is to make sure your Pixel is working. If there is an error, the extension will tell you, which is helpful when diagnosing issues. Once you install it, all you have to load is to go to your website, click and the extension, and it will check and confirm Facebook is receiving your Pixel and your events properly. The best way to do this is to install the Facebook Pixel Helper browser extension. However, you must double-check it’s working as intended. If you’ve installed your Pixel through an integration, you can be reasonably confident your Pixel is working correctly (as long as you’ve connected the right Facebook Pixel ID). Double-check your Facebook Pixel is working It’s basically a small HTML snippet that you paste into your website’s footer. If you’re not using Shopify or an ecommerce platform that has an integration for the Facebook Pixel, you can easily follow these instructions from Facebook to get your Pixel installed. When a customer completes a purchase and views the thank you page in the checkout When a visitor enters payment information in the checkout When a visitor clicks on the checkout button When a visitor adds a product to the shopping cart When a visitor views a page, for example a product page ![]() That means you’ll be able to use the following events to build your Facebook ad audiences. Scroll down to the “Facebook Pixel” section and simply paste your Facebook Pixel ID into the text box.Īnd that’s it! What’s great about installing a Pixel through Shopify’s integration, is all the standard Pixel events are all done for you.Log in to your Shopify Admin panel and go to Online Store > Settings.Copy your Facebook Pixel ID from the Facebook Ads Manager.And if you don’t have a pixel already, you will need to create a Pixel from inside the Facebook Ads Manager.Īll ecommerce platforms are slightly different with how you integrate/connect/install your Pixel, but here’s how simple it is with Shopify. Install via integrationįirst, you’ll need to have a Facebook ads account. ![]() If you’re using Shopify or your ecommerce platform has an integration, you can create and install a pixel in just a few minutes. This is how you’ll be able to run ads to people on Facebook who have visited your store before and even based on whether they completed an action or not (for example, added an item to the cart but didn’t purchase). In a nutshell, the Pixel will capture the Facebook profiles of people who are visiting your store. The Pixel is just an HTML tag you put on your store’s website. The first thing you have to do is install the Facebook Pixel. Feel free to skip ahead if you’ve got the foundations covered. We’ll start from the very beginning from installing a Facebook Pixel all the way through scaling and automating campaigns. And we’ll continue to update it as things change. This guide was just recently updated in 2021 to include the latest strategies and tactics that are working for ecommerce brands today. In the past year alone, Facebook ads have changed a lot and will continue to change and be updated in the future. Scaling 14 min read Last updated Facebook ads for ecommerce: Your 2021 game planįacebook ads are essential for every ecommerce company and this guide will help you get started running profitable campaigns.
0 Comments
Leave a Reply. |